Instagram launched a new feature to support small businesses

The pandemic has cost the world many lives, but it has also cost many business owners their livelihood. While smaller businesses are struggling, one social media platform has lent a helping hand.

Earlier in May Instagram launched a new “Support Small Business” sticker that can be placed by anyone to mention their favourite businesses on their stories. Instagram then uses these mentions and creates a special story with an entire compilation from your followers into one story sticker.

Users can then check out any of the businesses they’re interested in and use the shop feature on the business’ page.

– Lara Obeidat, Mojo PR