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The true test of leadership

by The 100 Companies

Never is true leadership more apparent than during a crisis. In our role supporting clients in their internal communications, having visibility of different approaches during this global pandemic has been eye-opening – inspiring in a number of instances, but horrifying in others as well.

What separates the true leaders from the poor ones comes down to three fundamentals:  communicating honestly, clearly and often; demonstrating empathy, authenticity and care for their people; and having a vision for the future that extends beyond the balance sheet.

When leaders demonstrate this, they have the best chance of motivating their teams to achieve long-term success.

– Tara Rogers, Mojo PR

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The Dubai 100