Don’t skip these steps when creating a marketing plan

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.

Do your research: Research uncovers problems and opportunities. Take time to research target audiences and dig through analytics.

Create measurable objectives that matter: Objectives should tie to business outcomes. What does your CEO want to achieve? Linking strategies to measurable objectives will show your company’s leaders how your work leads to results.

Outline tools to measure progress: State ways to measure and track progress. What measurements can you record to show progression toward goals?

– Robin Rectenwald, The Pittsburgh 100