3 simple steps to cut through digital noise

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way. Layer in another media channel by refreshing your LinkedIn profile:

• Check your profile for accuracy and update titles, descriptions, awards, and associations. Updating this information regularly will send soft touch points through your network.

• Reach out to customers, employees, and investors. During this time of social distancing, people genuinely appreciate when you check in to see how they are doing.

• Post links at least three times a week to share positive progress during this pandemic.

– Cyndee Woolley, APR, The SWFL 100