SERMO Redefines Global Media With New Take on Influencer Marketing

The UAE’s Taim Al Falasi and Huda Kattan are two of the world’s top influencers when it comes to luxury and beauty, according to the third SERMO Influencer Index.

Each year the international lifestyle and luxury communications network, of which Mojo PR is a member, analyses the top digital influencers and rising stars in its 18 markets worldwide. The Index ranks the top 10 influencers from each market and benchmarks them against each other to create the global top 18 lists.

Trends include the dominance of Instagram, the rise of ‘travelling’ influencers and male grooming influencers. Download the full report.

– Louise Mezzina, Mojo PR