From the Mojettes – What’s Your Story?

We’re currently working with a number of game-changing start-ups launching in the region. This includes creating their brand identity. When you say branding, people think logo and little beyond that. While Mojo is talented at corporate identities, there’s more you need.

Your verbal brand is as important as your visual one, so getting your story clear and right is key to positioning you. In fact, your position is built on brand messaging, not design.

Crafting your story creates clarity, helps customers understand you, what makes you different, and why you’re the best choice.

So get your story straight!

– Tara Rogers-Ellis and Louise Mezzina, Mojo PR