It’s that time of year: time to create your marketing plan for 2018. While this can be quite a daunting task – making it tempting to take shortcuts – there are do’s and don’ts worth following.
Do review: Start with a review of your internal and external position.
Do test: Testing is a great way to see what garners results and what doesn’t.
Don’t contract FOMO: Resist the fear of missing out (FOMO) if a tactic does not seem to be worth testing.