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How to be a better client

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working with a PR firm

Selecting and appointing your agency is not the end of the road to getting your marketing story going – it’s the beginning. Now you need to play your part as a client – and here is how to do it:

Partnership: Your relationship with your agency is not transactional; it’s built on chemistry, trust and a common goal. We work best with you, not for you.

Briefing: Give good instructions; be clear on what you want, outline what you need and the results you expect – at the start.

Feedback: Transparency, honesty and clarity lead to mutually beneficial solutions.

That’s the magic formula.

Tara Rogers-Ellis, Mojo PR

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