Selecting and appointing your agency is not the end of the road to getting your marketing story going – it’s the beginning. Now you need to play your part as a client – and here is how to do it:
Partnership: Your relationship with your agency is not transactional; it’s built on chemistry, trust and a common goal. We work best with you, not for you.
Briefing: Give good instructions; be clear on what you want, outline what you need and the results you expect – at the start.
Feedback: Transparency, honesty and clarity lead to mutually beneficial solutions.
That’s the magic formula.