When you’re vying for people’s attention today, the smartest place to go is where they’re spending their time. That’s in the digital world, accessed primarily through mobile phones.
The best way to reach them there is by partnering with individuals who’ve already established themselves on social media platforms. Why? Because people inherently trust the people they choose to follow. Otherwise they wouldn’t be following them.
When an influencer authentically advocates a product/service, their followers listen. Not only that – they engage. It’s simple really. If you want to influence consumers, partner with people who have direct influence over them already.