Is the influencer marketing bubble ready to pop? Certainly, digital marketers are starting to call time on fake followers, disingenuous posts and sub-optimal engagement. Steps are being taken to regulate this “new frontier,” and brand safety is coming to the forefront of influencer engagement discussions.
Influencer marketing won’t be going away, but there will be a taming of the frontier. A matching of the right influencer, with the right network and content to capture the attention of an audience will be the new ideal.
Say goodbye to the one-post stand, and invest in meaningful, long-term influencer partnerships.
– Louise Mezzina & Tara Rogers-Ellis, Mojo PR