One of the most important personalities of the Islamic Golden Age is Avicenna, also known as Ibn Sina. He is regarded as the father of modern medicine and one of the greatest thinkers, scholars and writers in history.
As a homage to Avicenna, Montblanc launched a special writing instrument with details that have been designed to highlight and reflect his greatest achievements.
A regional social media campaign, #BecauseofAvicenna, was also launched bringing together talents working in the fields Avicenna contributed to. A doctor, author, and modern-day philosopher talk about Avicenna and how his teachings have been passed through generations.