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The Business of Happiness


Happiness, like other initiatives supported by the UAE government, is a serious job. Not only do we have an official Minister of Happiness in the Cabinet, the pursuit of happiness is seen as a critical element in the country’s development.

According to Minister Ohood Al Roumi, it is the responsibility of the government to create an environment where people can flourish, and for government policy to drive social good and satisfaction.

Businesses can do the same. Building the skills of our people, ensuring our respective environments are safe, supportive and sustainable, drives happiness in a practical way. Let’s do it.

Tara Rogers-Ellis & Louise Mezzina, Mojo PR

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