Farfetch celebrates diversity with ‘Get Together’ campaign

The online luxury fashion retail platform Farfetch launched a new initiative, entitled “Get Together,” putting the Arab world’s tastemakers in the spotlight and showcasing their interpretations of modest fashion.

Directed by the talented 29-year-old Lebanese-Sudanese filmmaker Dana Boulos, the campaign features creatives and storytellers who are leading the way in shaping and promoting modern Middle Eastern and North African culture.

Some familiar faces include model Lana Al Beik, hijab model Feriel Moulai, creative Aagam Kaur, the Middle East’s first curvy model Ameni Esseibi and Lebanese jewellery designer Nadine Kanzo.

Check out the dreamy, inspiring campaign video here.

– Hend Fadel, Mojo PR